We all dream of making it big, finding the path that will lead us to a golden future, and enjoying the riches we find at its end. Achieving amazing success is not an easy thing to do, or everyone would be doing it, it takes a lot of time, effort, and maybe just a bit of luck to hit the big time, and for most, it remains just a dream. Even so, there are those of us who do pull it off, and maybe there is something that we can learn from them that will help us to write our own success story!
Today we will focus on Mr Sabri Suby, the owner of international marketing agency, King Kong, a guy who started with nothing and is now worth millions! What can Suby teach us? Let’s find out!
Suby came from humble beginnings, he started with nothing, got his first sales job at age 16, and by 24 he had made his first million- which he then managed to lose and had to start all over again! He and his wife began cold calling to ask businesses if they needed his marketing expertise. On the third day he got a bite and was back in business, and King Kong was founded.
“It wasn’t all smooth sailing off the back of that,” Suby says. “I then was running that business from my bedroom for the first 12 months and then had convinced my wife to leave her corporate job and come and help me in the business – which she did.”
Suby and his wife Shalini went to what may now seem comical lengths to build their new business’s reputation. They went so far as to speak in different accents to sound like they were multiple operators when people called! Suby thought it would bolster their image, no one would guess they had reached a young couple working out of their home! “We kind of put the façade up that we were bigger than we were. As a start-up, you have to do what you have to do. We did that for 12 months!” Their charade paid off, and now the company is worth over $70 million!
The secret sauce to Suby’s success is his promise to guarantee results, or his clients would pay nothing. That sounds like a dicey proposition, but Suby states that less than 1% of clients have asked for a refund!
In closing, Suby leaves us with this advice: “Greatness belongs to those who are willing to go to extremes for it.”
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