Most buyers find businesses via Google, AI Overview and chat style search now. Some never hit a website.
So you want an agency that understands how to tie that all together with their SEO knowledge.
According to Google’s documentation on AI Search Features, good SEO practices are still important. If you’re looking for an agency that knows how to do that and incorporate AI Search, then Digital Strike – Targeted Marketing is our top pick.
These other options have also done some great work with entity based GEO, AEO and reporting at scale.
What We’ll Cover
- Finding the Right SEO and AI Search Agency
- Digital Strike – Targeted Marketing
- Intero Digital
- Victorious
- WebFX
- Quick Comparison
- What Questions Should You Ask an SEO Agency?
- Conclusion
Finding the Right SEO and AI Search Agency
There are many things that go into SEO and how it affects your visibility on search engines and Generative AI tools. You want an agency that has mastered those skills and can tie it into your business objectives.
When evaluating agencies, keep these points in mind:
- How well do they perform at traditional SEO techniques?
- Are they measuring how you appear in AI Overviews, ChatGPT, Bing, etc.?
- How will your campaign roll out and can they handle all these areas?
- Do they measure success by enquiries or sales in addition to search visibility?
Once you have a good agency reporting on these areas, you should be able to formulate your next step to further grow your business.
1. Digital Strike – Targeted Marketing
Digital Strike – Targeted Marketing has been doing SEO since 2010, so as of this year, the agency has been in business for 16 years. Its services include Organic & Local SEO, Paid, Content, Website and AI Search Optimization.
Digital Strike – Targeted Marketing offers a coordinated search strategy tailored to business goals.
Alongside its SEO work, the agency offers AI SEO services by optimizing your website and providing insight on citations and how you appear on AI generated answers. If there’s incorrect information about your business on any of those, the agency can help address those issues.
The Digital Strike Proven Process gives clients these checkpoints:
- Discovery defines client goals, timelines and budgets, and establishes a campaign baseline.
- The agency sets up campaigns, assigns resources and provides access to its reporting platform.
- Monthly touchpoints review campaign performance and identify adjustments.
- Quarterly strategy sessions establish a new 90-day campaign plan.
Coordinating search services through one agency can make the work easier to manage. Digital Strike – Targeted Marketing provides everything from keyword research to technical SEO for your website.
If you’re looking to get more information about how Digital Strike – Targeted Marketing can help your business, the agency is a strong first option.
2. Intero Digital
Intero Digital can help with how your brand appears on generative engines by using their GRO™ Framework. Their service page describes GEO as making brands easier for AI platforms to cite, recommend and mention.
They can be helpful if you have more in-depth products or topics about your company online that you want to dominate. Here’s what they can help with:
- Research on what Entities and topics pertain to your brand on generated answers.
- Improve on site content and relationships to other content that can be relevant to your business.
- Get more press or third party sources talking about your brand to create trust.
- Track your brand through mentions, citations and AI referrals to your website.
If you just want a basic local SEO package, this may not be right for you, but if you want to increase your authority online, they’re worth a shot.
3. Victorious
Victorious looks at Answer Engine Optimization as another service within their SEO practice. They offer many services that you can add to your existing SEO package to improve how your website appears in AI-generated answers. Their AEO page goes over their offerings which include audits, optimizing your website, researching queries, content, schema, and tracking.
Let’s say you have some good pages on your website, but they aren’t ranking as well as you think they could. They could optimize your site to allow more search bots to access your information and improve on your answers to user’s questions. Then continue on to help with creating new content and tracking your efforts.
How they break down the steps for you will be important, especially if you have someone on staff that can help with this process. They also offer SEO migration which can be helpful if you’re making large changes to your website.
Victorious can be a good option if you already have marketing staff that can manage your website and want to add someone who specializes in SEO.
4. WebFX
WebFX offers a lot of technology that can help with tracking your website’s visibility across many platforms. They offer both SEO and GEO services that can help with optimizing your website, tracking AI visibility, and providing reports on how you’re performing. With their OmniSEO® platform, you can track your visibility on multiple AI search results and their other analytics software can track your leads and conversions.
Having the ability to report on how you’re performing on AI search and tie it into your overall marketing efforts can be very helpful. Here’s some things to consider if you choose them:
- Reporting on many platforms that provide AI generated answers.
- Can see how you stack up against your competitors on AI search results.
- Have SEO and GEO under one roof.
- They can help measure your leads and revenue as well.
If you want to see what WebFX has to offer, you’ll need to see what their packages entail and if you need those types of reports.
Quick Comparison
SEO Agency | Ideal Customer | What they excel at | What they report on |
Digital Strike – Targeted Marketing | Looking for all in one search solutions | SEO and AI Search, with constant touch points with client | Reporting dashboards and quarterly strategy meetings |
Intero Digital | Wanting to become an authority on AI answers | GEO, content, and digital PR | Brand Mentions, Citations, and Referrals from AI |
Victorious | Have a solid website and want to focus on ranking your answers on AI generated results. | Technical SEO and content for AEO | Monitor how your site performs on traditional search and AI Generated Answers |
WebFX | More in-depth SEO that can measure across multiple fields and services. | GEO and use their software to measure AI visibility | Can measure on multiple AI generated answer sites and show leads/conversions. |
This isn’t meant to sway anyone one way or the other, just a quick reference on what each agency focuses on. Make sure you compare apples to apples when receiving quotes from these companies.
What Questions Should You Ask an SEO Agency?
When asking questions, try to figure out what changes they’ll make to your website in the first quarter and what they will measure:
- Baseline of how your website is currently doing on organic and your target keywords on AI search results.
- Breakdown of what needs to be improved, technical SEO, Content, Local, and how they will build your authority online.
- What will you be sending me that I can review each month?
- Are you measuring Brand Mentions, Citations, Referrals, and Leads from your work?
- How do you handle the scenario where my website is showing more on AI search, but not receiving more traffic/enquiries?
Make sure you understand the difference between all of these metrics and why they may be helpful.
Conclusion
You want an agency that can optimize your website for search engines and be able to report on your efforts. Don’t get caught up in all the different terminology that some companies use, make sure they can produce the results and help your business.
Digital Strike – Targeted Marketing is our top choice for coordinating SEO and AI search services. Its SEO experience dates back to 2010, and the Digital Strike Proven Process supports regular strategy reviews.
