Developers can have a challenging task on their hands. Creating functional, secure, and enjoyable applications is only a part of it. Besides focusing on user experience, they also need to assess their possibilities for revenue.
For some, earning money from app sales might be a rather straightforward process. But what happens if you wish to explore multiple income streams? How can you balance the convenient user experience with your need for stable income? This guide offers several options for boosting your app revenue without ruining the experience.
Priority on user experience
Adding different monetization strategies is a simple process. You can pursue most of them even if this is your first app release. The issue is that many money-making strategies for apps have a downside: they disrupt user experience.
Even now, flashbacks to ads whenever you open an app could appear in your mind. And that feeling of wishing to turn off the app instead of waiting for a few seconds is precisely the feeling developers should aim to avoid. After all, the digital world has made people less patient, wishing for everything to happen instantly. So, with your monetization strategies, you need to stop users from feeling the urge to uninstall your app.
Ads can be more seamless
Millions of apps use ads to generate revenue. But you can use this monetization strategy to build an inviting app interface. For example, instead of random ads (popping up every time the user opens the app), make the ads offer some value. The most straightforward instance is offering users the chance to view ads in return for something within the app. For games, it could be boosts and unique rewards. So, rewarded ads are an excellent choice for making them more meaningful, as users get something back for their time.
In other cases, it’s also possible to include native ads. Native ads refer to promotions that are integrated into your app. So, while they are always there, they don’t exactly disrupt users’ experience.
Freemium model
Developers often choose a freemium model because it allows them to reap the benefits of both worlds. For instance, the free version of the app could include some basic functionality and some ads. If users wish to use the app fully and get rid of the ads, they can sign up for a subscription. Then, app owners can receive revenue from both free and paid users!
One note is that defining what features should be free might be difficult. For example, you don’t wish to offer too much, which would remove the need for upgrading. On the other hand, you want to offer enough so that users are motivated to get subscriptions to improve their experience. It’s a delicate matter, highly determined by the app you develop.
Modern monetization strategies
Monetization SDKs (Software Development Kits) offer more seamless and user-friendly options for generating money through your app. Many SDKs work towards making the ad integration more effective for any product. Thus, you can judge which options are best suited for your users. Additionally, SDKs supply tools for optimizing monetization and understanding your users through real-time reporting.
The best thing is that you can monetize your app with SDK through different strategies. Sometimes, they offer unique features that are strictly focused on preserving user experience.
Other tips for balancing monetization and experience
It’s crucial to continue improving your app to get the best results. Here are some recommendations for ensuring a smooth sailing for monetization and user experience:
- It is best to explore multiple income streams, but balance is crucial. Don’t bombard users with ads or strategies that might make the app experience feel heavy.
- Listen to feedback from your users when it comes to your monetization strategies. For instance, people might have some questions. So, it’s best to have a customer support page where people can get more information.
- Pay attention to users’ privacy and security. If you wish to use different ways of making money from users’ data, follow the laws and guidelines. In most cases, The main factor is getting users’ consent and giving them options to opt out of such features.
- Use analytic tools to judge which monetization strategies work best. Maybe over time, you’ll see that you can eliminate particular methods that won’t bring any value.
Conclusion
App monetization is an art combining two worlds that traditionally contradict one another. Thanks to modern solutions, monetization strategies don’t need to cost your user experience. You can find the balance between integrating ads, in-app purchases, and different SDKs and satisfying your clients.
Of course, don’t follow tips and recommendations blindly. Testing and user feedback are the two components that help you understand which strategies work best. After all, each app has a different target audience, and their habits and expectations present various opportunities and potential problems.
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