Whether you’ve already implemented RevOps for your business or you’re just starting to think it’s a worthwhile strategy, there’s a lot you should know to stay on track and reach your maximum revenue potential. One of these is being able to assess your RevOps maturity level, but for you to do that, you must understand what RevOps maturity is, right? In that case, this article will come in handy, so keep reading.
What’s RevOps All About?
You more than likely already know what it is, but there’s no revisiting what RevOps is and why you would want to use it for your business, so the other sections in this article can make sense.
The simple definition of RevOps, as one of the top RevOps as a Service provider – RevPartners – likes to put it, is “The science of sustainable revenue growth.” The more detailed definition is that DevOps is a business function that strategically harmonizes all the departments of a company that are responsible for generating and maintaining revenue.
What does this mean? If you were to engage the experts at RevPartners, for instance, they would integrate and align your sales, marketing, and customer service/success departments to form a unified revenue generation engine. This not only breaks silos between departments but also provides your administration and management with a better end-to-end view without interfering with the day-to-day operations within the departments.
RevOps Maturity: Where Are You In the Model?
Every organization that decides to use RevOps to streamline its revenue performance has to go on a RevOps journey.
Once you implement a RevOps solution, it will advance in stages, which is when RevOps maturity comes in. But how do you know which stage of maturity you’re in? For that, you can use the RevOps maturity model.
A RevOps maturity model has various levels with specific characteristics to help you determine which level you’re in. That way, you can identify areas of improvement and take action to help you advance. Though this model may vary, depending on where you’re looking, the levels will almost always include:
Level 1
If your business is at level 1 in the maturity model, you’ll know that if you’ve properly integrated your data and can track leads and deals. Also, being at this level means you should have basic reporting capabilities in place.
Level 2
This is the level at which it’s possible to answer the core questions about a company’s revenue performance. If you’re at this level, you should be able to determine, without doubt, your capability to hit your revenue target. That’s all thanks to clearly outlined primary KPIs and accurate core insights.
Level 3
This is the level where you establish you establish business cadence and now have a single source of truth, which will be one of the requirements for making informed decisions. At this level, you can now start identifying the main revenue leakage areas in your business and train your teams on addressing such issues.
Level 4
A business at level 4 in the RevOps maturity model now has all the information it needs to determine why and when it can achieve its revenue goals.
At this point, you will have created a complete RevOps team structure and can now make precise data-driven decisions to guarantee that you’ll meet your revenue goals.
Level 5
Scaling to this level means your business is now fully optimized. How do you know you’ve gotten here? The easy way to determine that is if you have complete visibility into your revenue engine. At this point, you can accurately predict what’s going to happen to your revenue performance and identify future revenue leakage points. Thus, you’re in full control of revenue generation.
Leverage Expert Help to Scale Correctly
Now that you have an idea of what RevOps maturity is and you can pinpoint which level you are in, how do you progress to the highest level without going off course? Here’s where you make the wise decision – you’ll need to engage RevOps experts from a reputable service provider like RevPartners.
Why is that? They’ve traveled this road countless times and understand the turns and curves like the back of their hands. So, why struggle to take this journey alone and keep making mistakes that will only delay success?
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